Friday, October 10, 2014

Made in the Shade

If your day hasn’t really begun until that first sip of coffee, you’re not alone. According to the National Coffee Association, more than 80 percent of U.S. adults drink coffee on a regular basis.
But consumers are getting wiser—and choosier—about which coffee brands they buy. There’s a definite trend toward coffee-lovers voting with their dollars. And what they’re voting for are organic, shade-grown and fair trade beans.
What are conscientious consumers not buying? Coffee grown on corporate-owned sun plantations, produced with a heavy reliance on chemical fertilizers and pesticides, and with little regard for the health and welfare of plantation workers and small, sustainable farmers.
October is Fair Trade Month. But beware: Not all fair trade products are equal. And that warning applies to coffee brands, too.

mage Credit: izahorsky via Compfight cc 

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