Wednesday, October 8, 2014

'Homegrown' No More

The company whose mission it is to “cultivate a healthier and happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet” has sold out—to the company whose mission it is to keep you in the dark about what’s in your food.
Earlier this month (September 2014), General Mills announced it will buy Annie’s Homegrown in a deal worth $820 million.
Annie’s CEO, John Foraker, defended the sale of the Berkeley, Calif.-based maker of natural and organic pastas, meals and snacks:
“We felt that is was a really great time to partner up with somebody like General Mills because our mission is really making products like ours available to a much, much broader set of consumers.”
“Somebody like General Mills”?

As in “somebody” who spent $2.1 million to defeat GMO labeling initiatives in California (Prop 37, in 2012) and Washington State (I-522 in 2013)?
As in “somebody” who belongs to the Grocery Manufacturers Association (GMA), which not only has spent millions to defeat GMO labeling laws, but also sued the state of Vermont for passing a GMO labeling bill? And helped draft a bill in Congress that, if passed, will deny states the right to pass GMO labeling laws?
As in “somebody” whose shareholders voted overwhelmingly to continue to use genetically modified organisms (GMOs) in the company’s food products?
Think it’s time to add Annie’s to the Traitor Boycott list?

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